The hours between sessions are where drinking changes.
Reframe is a CBT-based drinking-reduction app. Your account is free, your clients get a month of full access, and what they log becomes session material.
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How it works
Three steps. Then it runs itself.
Enroll free
Two minutes online. You get full app access, session worksheets, and your personal invite code.
Hand your client the code
They download Reframe with it and unlock 30 days of full access instead of the standard 7-day trial.
Work with what comes back
A logged week of drinks, lessons, and journal entries becomes concrete material for your next session.
What your clients get
A structured daily program, in their pocket.
Daily lessons
Short CBT and neuroscience lessons, a few minutes a day, that explain habits, triggers, and cravings.
Drink tracking
Simple logging against personal targets. Patterns become visible instead of vague.
Craving toolkit
An urge timer, breathing exercises, and journaling for the exact moment a craving hits.
Anonymous community
Moderated peer forums and group challenges. Clients see they are not alone in the work.
Progress stats
Streaks, money saved, and drink trends your client can choose to bring into session.
Reframe is designed to support the work you're doing in session, not replace it.
What you get
Evaluate everything firsthand. Then decide.
Your account is not a demo. It is the full program, so your recommendation rests on firsthand knowledge instead of a marketing page.
- No cost, ever
- No referral compensation, by design
- Leave the program anytime
Full pro access, free
The complete program, unlocked. Work through every lesson, tool, and community space before you ever mention Reframe to a client.
Session-ready worksheets
Printable handouts for urge surfing, trigger mapping, and drink-goal planning, built to slot into the work you already do.
Your personal invite code
Clients who join with your code get 30 days of full access instead of the 7-day trial. Recommending the app never hands them a bill.
Biweekly clinical webinar
A standing conversation on alcohol-related clinical topics and how clinicians use Reframe alongside their practice.
Evidence
Measured behavior, reported exactly.
Every figure below is computed from logged member behavior and reported with its cohort definition attached. Signup cohort September 2025 to April 2026, first 90 days.
Median weekly drinks, onboarding through month 3
n = 12,475Cut by more than half in the first tracked month. And it holds.
were drinking less in month 3 than they reported at onboarding
cut their weekly drinks in half or more by month 3
of those starting above 14 drinks a week were at or below 14 by month 3
median share of tracked days fully alcohol-free by month 3
Cohort: 14,709 users who joined between September 2025 and April 2026, reported their weekly drinking at onboarding, and logged 10 or more days in their third month (days 60 to 89 after signup). Within it, 85.6% were below their onboarding level, 49.8% cut by half or more, 55.6% of the 10,456 who started above 14 drinks a week were at or below 14, and the median share of tracked days fully alcohol-free was 58.3%. Chart: the 12,475 of those who also logged 10 or more days in months 1 and 2; points are cohort medians; weekly rate = drinks per logged day × 7.
days of drinking tracked
alcohol-free days logged
lessons and activities completed
Cognitive behavioral therapy
The daily curriculum draws on CBT frameworks clinicians already use: thoughts, patterns, alternatives.
Behavior change techniques
Goal-setting, self-monitoring, and feedback loops from the established behavior change literature.
Neuroscience-informed
Lessons explain what alcohol does in the brain, so clients understand cravings instead of being ambushed by them.
Scientific advisory board
Reviewed by people who run psychiatry departments.
Dr. Mark H. Rapaport
Chairman, Psychiatry Department, Emory University
Dr. Frank Brown
Chief Quality Officer, Emory University Hospital
Dr. Michael Epstein
Psychiatrist, Emory University Department of Psychiatry
Scope of use
Who Reframe is for. And who it isn't.
Built for
Adults who want to cut back on their drinking or quit. Clients doing the work with you in session who need structure, tools, and momentum in the days in between.
Not built for
Reframe is not a substitute for medical detox or treatment of severe physical dependence. Onboarding screens for signs of severe dependence and directs those users toward appropriate care.
Whether Reframe fits a specific client is your clinical judgment. Your free account exists so you can make that call from firsthand knowledge of the program, not from a marketing page.
Privacy and data
Everything they log can come into session. When your client chooses.
A week of drink logs, journal entries, and milestones becomes concrete self-report the moment a client decides to share it. That is the only path it travels: Reframe sends nothing to your practice on its own, so there is nothing new to store, secure, or document.
What the app collects from your client
Account basics (name, email, payment), the drinking and program data they log in the app, optional health data they choose to connect through Apple Health or Health Connect, and standard device and usage analytics. Reframe does not sell personal information, and health data is never shared with advertisers.
Read the full privacy policyWhat can come into session
Whatever your client wants to work with. They can open the app in session and walk you through their week: the drink log, a journal entry, a milestone they hit. Outside of that, nothing reaches you. No dashboards, no reports, no alerts, and nothing added to your records or compliance workload.
FAQ
The questions clinicians actually ask.
Your invite code unlocks 30 days of full access instead of the standard 7-day trial. After that, standard pricing applies: $13.99 a month or $99.99 to $119.99 a year in the US, shown in full before any charge. No surprises for your client.
Only what your client chooses to show you. Clients can open the app in session and use their week, the drink log, a journal entry, a milestone, as concrete self-report to work from. Reframe sends nothing to your practice on its own, so there is nothing new for you to store, secure, or document.
Reframe is built for adults who want to cut back or quit drinking. It is not a substitute for medical detox or treatment of severe physical dependence, and onboarding directs users showing signs of severe dependence toward appropriate care. Whether it fits a specific client is your clinical judgment; your free account lets you evaluate the full program before you decide.
No, by design. Clinicians are never compensated for referrals, so your recommendation stays clinically independent.
About two minutes. Complete the enrollment form below, and your code and welcome kit arrive by email.
From clinicians
What colleagues say.
[TESTIMONIAL PLACEHOLDER] Real, permissioned clinician quote pending. This card must be replaced before production.
[NAME, CREDENTIAL]
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[TESTIMONIAL PLACEHOLDER] Real, permissioned clinician quote pending. This card must be replaced before production.
[NAME, CREDENTIAL]
[PRACTICE TYPE]
[TESTIMONIAL PLACEHOLDER] Real, permissioned clinician quote pending. This card must be replaced before production.
[NAME, CREDENTIAL]
[PRACTICE TYPE]
Enroll
Get your free clinician account.
Two minutes. No cost, ever. Your code and welcome kit arrive by email.
- Full pro access to the entire program
- Printable session worksheets
- Your personal client invite code
- Biweekly clinical webinar series
Not ready to enroll?
Take the free urge-surfing worksheet for your practice. Email only, nothing else required.